Overview

Unlocking the Power of Device Identification

Used properly, device identification provides a significant uplift in fraud prevention efforts. There are two ways device identification can be used to augment existing fraud management systems: Device Reputation and Device Risk. Adding these methods allows you to decision on information that is independent of what is provided by the online user. It will also significantly impact your ability to act on that information—with confidence—when deciding whether to allow, deny or set transactions for review.

• Device Reputation. Device reputation is what you know about the history of fraud or abuse of a device being used to access a Web site. Because our real-time fraud protection service utilizes fact-based reputation monitoring, our false positive rates are essentially zero. This gives you the confidence in the decisioning process so you spend less time conducting costly reviews. With access to the world'slargest database of device histories, you will benefit from information gathered from billions of global transactions.
• Device Risk. Device risk is what you can infer about the risk of a device when certainty about a device is not possible. This is the case when an online business is interacting with a new device, or when online criminals are going to extreme lengths to mask their device. iovation assesses the potential risk of new devices that have no history with our subscribers. Based on specific device characteristics and matches to known fraud devices, risk scores can be assigned to every transaction coming from a new device. This offers you the ability to review or flag those risky transactions for manual review.

iovation Advantage

Why iovation?

Using our innovative approach to fraud prevention allows you to identify the computers that criminals use to steal from your business. With our device reputation service, you will know if a device has visited your site before and whether or not it has a history of fraud or abuse that matters to you.

Device Longevity

Patented technology recognizes and re-recognizes devicesso you can build a comprehensive profile of that device over time, not just at that moment. Combining device recognition, sophisticated pattern matching, and device-based risk scoring, iovation delivers an innovative approach to fraud protection.

Scalability

The world’s only shared device network enables you to instantly supplement your existing fraud department with tens of thousands of other iovation subscribers’ anti-fraud tools, resources, processes, and experiences. Incorporating device reputation into your fraud prevention process helps you catch more fraud more often and you will experience an uplift over your existing tools.

Actionable Evidence

Fact-based evidence allows you to act with certainty so you can integrate iovation anywhere in your business process—from login or account creation all the way through payment services—and take immediate action against devices associated with fraud or abuse. You can choose which locations to integrate our service at and customize your own business rules, giving you ultimate control over how people interact with your site.