Press Releases

April 20, 2010

iovation Named Internet Fraud Prevention Tool for BoonEx Community of Online Dating and Social Networking Sites

iovation ReputationManager Keeps Scammers out of BoonEx Community Web Sites

PORTLAND, Ore.- April 20, 2010 – iovation, provider of the world’s first device reputation service for preventing online fraud and abuse, today announced its partnership with BoonEx, a white-label platform provider for community, social networking and dating Web sites. iovation ReputationManager has been named the recommended internet fraud prevention tool for all BoonEx community sites.

BoonEx, which provides software and support for thousands of community sites, has chosen iovation as its sole third-party provider of fraud prevention and device identification services. iovation ReputationManager will protect the BoonEx community against fraud and abuse, such as financial fraud, spam, predators, cyber bullies, phishing, identity theft, scams and solicitations.

By incorporating the device’s reputation into the fraud prevention process, dating, matchmaking and networking sites will not only gain the ability to protect against fraud and abuse—they will also ensure that their good customers have a positive, hassle-free experience. Device reputation allows for the creation of a safe and secure site, resulting in a fraud protection service that actually contributes to the acquisition, retention and loyalty of good customers.

Having evaluated fraud protection and risk mitigation services for the BoonEx community, managing director Andrew Boon says, “There is no question that iovation is the market leader not only in device identification—they are also the only provider of device reputation. The power of iovation is in their shared community of subscribers who collectively fight fraud together in a way that is unmatched by anyone else in the industry.”

iovation takes a defense-in-depth approach to identifying fraud, abuse and suspicious behavior. As devices connect to online businesses to create accounts, submit applications and make purchases, with iovation, organizations have the ability know whether or not the device:

• Has committed fraud or abuse on their site
• Has committed fraud or abuse at another site
• Has relationships with other devices or accounts that have been involved with fraud or abuse
• Has not been seen before, but matches the profile of other high-risk devices

BoonEx joins over 300 major Web sites worldwide that are fighting fraud with device reputation to expose cyber criminals and keep them out of their sites for good.

About BoonEx
BoonEx is a private company, based in Sydney, Australia that has focused solely on community software since 2001. BoonEx explores and introduces the power of collaboration in social life and business relations, and considers itself a community of community software experts. BoonEx builds and powers communities on all stages by building community sites, giving out community software, and creating a community of community sites' webmasters. For more information, visit www.boonex.com.

About iovation
iovation, headquartered in Portland, Oregon, pioneered the use of device reputation to stop online fraud and abuse. Using its proven device recognition technology, sophisticated pattern matching, and device-based risk scoring, iovation delivers an innovative approach to fraud protection. Over the last five years, iovation has responded to billions of device reputation queries from merchants in multiple industries. The result is the world’s largest database of devices used in online fraud and abuse. iovation’s unmatched experience in device intelligence gives its customers the confidence they need to protect their good customers and keep the bad ones out. For more information, visit www.iovation.com.