Definitions
- What is a device?
- In the context of iovation’s device reputation service, a device is any Internet-enabled device that can be used to connect to the online business of one of our customers. Primarily this is a PC running Windows, Linux or MacOS, but it could also be one of a variety of mobile internet devices like a Blackberry or iPhone.
- What is device recognition?
- Device recognition (commonly referred to as device identification or device fingerprinting) is the technology used to identify and then re-recognize an individual device. iovation is the technology leader in definitive device recognition.
- What is device reputation?
- Once a device has been uniquely identified, a device reputation can be established based on that device’s positive or negative online activity. Our device reputation service, iovation ReputationManager, currently focuses on tracking and documenting device activity related to fraud and abuse.
- What is device risk?
- Device risk is different than device reputation. Device reputation indicates a device’s actual history of fraud and abuse, while device risk assesses how likely it is that a device will commit fraud or abuse. In other words, device reputation is fact-based: the result of evidence being placed by a subscriber. Risk is inferential.
- What is the difference between fraud and abuse?
- Fraud is typically associated with a negative financial impact such as credit card fraud, identity theft and shipping fraud, while abuse often refers to a negative social, interpersonal impact. Abuse also covers cases such as terms of use violations of a site, and in all cases can affect the reputation of the online business.
- What does real-time mean?
- Using iovation ReputationManager, real-time means that we provide our customers with the reputation of a device in milliseconds.
Our Solution
- What’s the difference between authentication and fraud management?
- Authentication helps verify the identities of users accessing an online service. It is just one component of an effective Fraud Management approach that also includes device recognition, pattern matching, risk scoring, and reputation sharing. Together with Authentication, these capabilities are important parts of a defense-in-depth strategy for fraud and abuse mitigation.
- How are you different from the IP Geolocation services that I presently have?
- IP Geolocation services report on the country of origin for a given IP address and can also provide risk scores for certain IPs, but they do not identify unique devices or their histories of fraud and abuse. IP Geolocation may be used as an element in device identification in some cases, and is used in an inferential manner to help identify device risk and suspicious activity.
- Are you just a black list?
- No. We are a sophisticated device identification and reputation system that tracks device histories of fraud and abuse as well as associations between devices, accounts and/or transactions. Customers can configure ReputationManager based on reputation (evidence types and the subscriber who placed it), integration points (different rules may apply at different places on their site or application), and customers may use velocity-based and other rules that have nothing to do with fact-based reputation.
- Why do we need an additional tool?
- Identity theft is increasingly more common, with a growing black market for stolen credit and identity information. This reduces the effectiveness of traditional fraud detection methods that rely mainly on credit and identity checks. Device reputation provides an additional method of identifying fraud, using information independent of PII, and provides unique uplift to existing identity-based fraud management tools.
- How does iovation help online businesses combat fraud?
- Online businesses use iovation to answer three key questions in their interactions with online customers: First, have I—or any other iovation customers—seen this device before? Second, does this device have a history of fraud or abuse that I care about? Third, is this device related to other accounts, transactions or devices with a history of fraud or abuse?
- Will my prospects/customers know that I am using iovation?
- We do not change the customer’s experience in any meaningful or visible way.
- Is there any change to the user experience?
- No, the customer experience does not change.
- How are the iovation Services delivered?
- iovation ReputationManager is available as Software as a Service.
Company
- How long have you been in business and what is your global reach?
- iovation began in 2004 and was founded in the United States. We have over 135 customers using our service on over 300 websites across a variety of online vertical markets. More than half of our customers are from financial services, online retail, massively multi-player online gaming (MMO), and online communities such as internet dating sites and social networks. We have performed over 2.5 billion reputation checks for devices in over 230 countries.
- How is iovation funded?
- iovation is a privately-held company. We have received $15 million in growth capital from Intel Capital, SAP Ventures and European Founders.
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