About Us

iovation pioneered device reputation for managing online fraud and abuse. We help online companies reduce their fraud losses so that they can accept more business with confidence.

iovation’s real-time device reputation services expose fraudulent computers and accounts connecting to a network and shares the reputations of those devices to protect businesses from all forms of online fraud and abuse.

Providing the world's only shared device reputation network, we process over 4 million device reputation inquiries per day and manage over 250 million device reputations worldwide. We help customers stop over 30,000 online fraudulent activities a day and do it without collecting any personally identifiable information.

Using device identification to establish device reputations and expose fraudulent computers is a power tool in your fight against fraud. Unfortunately, many of today’s fraud management systems rely solely on personal or financial information when doing fraud analysis, leaving them highly susceptible to false information. We believe that without fully understanding the history of a computer accessing your network, and its associations with other devices and accounts, fraud managers cannot determine with 100% accuracy whether a transaction is coming from a good or bad device. The inclusion of device reputation working in concert with other fraud detection techniques provides a multi-layered defense against fraud and abuse, and builds a safer, more trusted online environment.